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Uptut - Redefining a Bold Visual Identity
We helped Uptut build a brand that looks as innovative as the training they deliver.
Client name
Uptut
Year
2024
Platform
Web
Industry
EdTech · Corporate Training
Services
Branding
Web design
Web development
Visual design
Strategy
Stack
React.js
Webflow
Google Analytics
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Uptut’s core offering was strong, but its brand wasn’t telling the story.
Their existing identity lacked cohesion and clarity
The visual language didn’t match the tech-forward, high-growth vibe
Their web presence didn’t reflect their impact or user experience focus
01 Strategy & Design Approach
We started with a deep discovery.
Reviewing existing assets → Mapping the user journey → Aligning with Uptut’s leadership on business goals.
Reviewing existing assets → Mapping the user journey → Aligning with Uptut’s leadership on business goals.
Key decisions included:
• Reimagined the logo: clean, scalable, and built for both digital and print
• Bold typography and a fresh color palette to create presence
• A flexible design system for scalability across their growing platform
• A responsive, intuitive website built to convert visitors into leads
• Reimagined the logo: clean, scalable, and built for both digital and print
• Bold typography and a fresh color palette to create presence
• A flexible design system for scalability across their growing platform
• A responsive, intuitive website built to convert visitors into leads
“We weren’t just making it pretty — we designed for credibility, usability, and brand recall.”
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About the client
Uptut offers corporate IT training and consulting, specializing in practical upskilling programs in DevOps, Cloud, and Data Science. Through a mix of online boot camps and on-site sessions, Uptut delivers hands-on, certification-ready learning for modern teams.
Uptut needed a visual identity that matched its innovation, but its existing brand lacked cohesion and impact. Our challenge was to craft a design system that felt modern, strategic, and seamlessly translated across digital and web
02 Execution Highlights
We developed a design system that not only modernized their brand but also ensured a strategic approach, allowing for a seamless experience across both digital platforms and web interfaces. This visual refresh has significantly enhanced Uptut's brand presence.
Branding
Primary and secondary logos
Visual mark construction
Typography system
Icon and illustration style
Primary and secondary logos
Visual mark construction
Typography system
Icon and illustration style
Web Design & Development
Fully responsive design built in Webflow
Modular layout with CMS support for blog and course updates
CTA-focused UX flow
Fully responsive design built in Webflow
Modular layout with CMS support for blog and course updates
CTA-focused UX flow
Design System
Components designed for reuse across digital touchpoints
Custom iconography tailored to their platform needs
Our goal was to create a captivating visual identity that truly embodies the essence of the brand, resulting in a distinctive and unforgettable theme.
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03 Impact
• Faster load times and smoother navigation
• Increased engagement across key product pages
• Stronger conversion rates on quote and demo requests
• Cohesive visual identity now used across the web, presentations, and social media
• Increased engagement across key product pages
• Stronger conversion rates on quote and demo requests
• Cohesive visual identity now used across the web, presentations, and social media
Discover the flow
01 Visual Design
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02 Navigation
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03 Layouts
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Improved responsiveness
Clear, scalable brand identity
Faster time to market
Enhanced trust with enterprise buyers
We helped Uptut tell their story better. The new brand system now acts as a foundation they can scale, evolve, and be proud of.
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More to explore.
View worksMomentum
Web development
E-commerce
SaaS
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